Jobs n such
St. John (& Partners) — October 2021 - Present
E3 Spark Plugs - Co-lead and writer. Co-ed brand new campaign with shoot targeting the DIY crowd. Despite inflation and economic uncertainty, the results are insane.
Known KPIs:
76% increase in retail sales revenue
24% increase in eCommerce sales
60% increase in unit sales at Advance Auto Parts
22% increase in unit sales at O'Reilly Auto Parts
Metro Diner - Co-lead and writer. Co-led rebranding efforts for the current Want What You Want campaign, including new voice, new social, new photography style, new…everything.
Known KPIs:
2023 +15% Awareness, +6% Consideration, +4% for Recommendation, +35% Impressions, +80% Click-thru Rate
2024 3.5x for Recommendation, +9.9% Brand awareness, 67.4K Incremental Store Visits
MIDFLORIDA Credit Union - Co-lead and writer. Expanded current campaign to include more real stories in the Your Life Your Money Your Credit Union universe. Created and wrote the No Bull campaign that posits big banks are bullshit. Created and wrote several smaller campaigns that appeal to difference audiences, including No Brainer for Gen Z and Take 5 for Gen X.
Known KPIs for just No Bull campaign:
In just 10 months, the No Bull campaign generated 16 million impressions, with a click-through rate of 0.43%, surpassing industry benchmarks. Even better, the video spots saw an 8% higher view-through rate when first launched. The campaign didn’t just catch eyes—it converted them, driving over 44,000 sign-ups from YouTube alone. With these results, we exceeded our goal of 69,000 new account openings, proving that with the right message, even the biggest financial institutions can be dethroned by a little bit of personality.
PureTalk Wireless - Pitch winner among 20 or internal and external ideas. Co-lead and writer. Created new brand :60 TV spot with several :30s and matching social starring Robert Leeshock. It did so well, we shot another :60 and a couple :30s.
Known KPIs:
At least a 20% increase in sales that we know of. No doubt the numbers are even better.
Other projects and brands - Tampa Electric, NASCAR Daytona, Daytona Supercross
ASO (Ames Scullin O’Haire) — 2019 - 2021
Writer, idea machine on all things Georgia Aquarium, Atlantic Station, Golf Pride Grips, No Kid Hungry, Atlanta Community Food Bank, Georgia Department of Education, Valor Hospitality
Creative Circus — Summer 2019 - 2020
Creative Director and mentor to helping the next generation of creatives do what I do. But help them do it better. Teams classes, Brand Extensions classes.
Focus Brands/GoTo Brands — 2015 - 2019
Writer, cool shit maker for Moe’s, Schlotzsky’s, Cinnabon, Auntie Anne’s, Seattle’s Best.
Helped to rebrand Moe’s + Schlotzsky’s
Writer and audio-session leader on a boatload of radio spots.
Intermark Group — 2014 - 2015
Writer and idea machine for all things BCBS of Alabama, Red Diamond Tea, Talladega Speedway, Salvation Army.
Pitch winner for Physician’s Mutual
Engauge/Moxie — 2013 - 2014
Wrote some things. Learned some things. AMC Theaters, Great American Cookies, Georgia Natural Gas, Pretzel Maker, Marble Slab Creamery
Peter Mayer — 2012 - 2013
My first agency gig! Piccadilly, Zatarain’s, Sanderson Farms, French Market Coffee, National World War II Museum (worked with Drew Brees on a spot during Super Bowl), LASPCA (Give a Lick campaign, worked with Bryan Batt
Digitas — 2012 freelance
First gig fresh outta ad school. Delta airlines. Loads of emails and banners.
Internships
SapientNitro, Fitzco, Atomic Fusion
Freelance — When opportunities arise
Upswell Marketing, Mike’s Hard Lemonade, Mike’s HARDER, Cayman Jack, MXD, BBDO MN+ATL, Caprola Advertising, Red Square Agency
Education
Creative Circus — Copywriting
University of Georgia — ABJ in Comms, Advertising Major