E3 Spark Plugs
*Massive results so far

E3 Spark Plugs asked us to kick the tires on some digital spots and restart a decade-old relationship with some new creative/stock and new scripts for their DiamondFIRE Technology plugs (revamp videos are a little down the page). The revamped videos were so successful, they asked for more. Except this time, they wanted a shoot with a library of assets. They certainly got it. And then some.

Results so far:

The new DIY-oriented campaign started running in March 2025, a year with continued consumer softening due to inflation and economic concerns. Despite this, the new campaign resulted in a 76% increase in retail sales revenue and a 24% increase in eCommerce sales. At Advanced Autoparts and O’Reilly Autoparts specifically, unit sales increased by 60% and 22% respectively.